Principle 6: A Person's Name is to that Person the Sweetest and Most Important Sound in Any Language

People value their names, as it is the one item that they own completely. Make an effort to remember their names and make them feel important.This includes pronouncing and spelling it correctly.

• Remembering names pays a subtle and effective compliment.
• Naming things after others has enormous impact and advantage. Carnegie did it all the time.
• When you learn a new name, use it in your conversation to help remember it. Write it down when you can. If it is strange, ask how to spell it.

Emerson: "Good manners are made up of petty sacrifices."

Dale Carnegie: "The average person is more interested in his or her own name than in all the other names on earth put together."

Practice Principle 6

Next time you meet someone new, make a sincere effort to remember her name. Repeat her name several times and try to associate it in your mind with her features or expression, or something you've learned about her.

If it is an uncommon name, ask her to repeat it or spell it for you. Then write it down later so you can visualize the name too.